Posts Tagged ‘share video’

The Power of Testimonials

May 2, 2013

testimonial_iconHi All:

More than half of online video viewers (57%) share links to the video they find with others, and three in four (75%) say they receive links to watch video that others have sent to them.

– Pew Internet Research, 2007

If you want a video on your website but you’re unsure of what to start with, may I make a suggestion.  Use client testimonials.  Nothing tells a visitor to your website more about you and your company than a good testimonial.  The viewer can see and hear for themselves what your clients say about you.  There are a couple of ways to do testimonials. 

The first one here is a simple testimonial where the client does a short, direct talk directly into the camera. 

This second testimonial includes video of the client at the place of business, using the service.

You can also use a celebrity in your testimonials.  Famous athletes are usually popular.

It may be tempting to just take your personal consumer grade camcorder and record some testimonials.  Please consider hiring a professional to do this.  A professional can make sure the lighting is right and the subject isn’t back lit.  A professional can make sure the sound is at the right levels.  A professionally edited testimonial will make it look like you care about your image and reputation. 

If you have any questions about video testimonials and how they can help your website and your business, please feel free to contact me.  Who knows, maybe you’ll be in a testimonial for my company!

And there you go.

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