Posts Tagged ‘professional’

The Power of Testimonials

May 2, 2013

testimonial_iconHi All:

More than half of online video viewers (57%) share links to the video they find with others, and three in four (75%) say they receive links to watch video that others have sent to them.

– Pew Internet Research, 2007

If you want a video on your website but you’re unsure of what to start with, may I make a suggestion.  Use client testimonials.  Nothing tells a visitor to your website more about you and your company than a good testimonial.  The viewer can see and hear for themselves what your clients say about you.  There are a couple of ways to do testimonials. 

The first one here is a simple testimonial where the client does a short, direct talk directly into the camera. 

This second testimonial includes video of the client at the place of business, using the service.

You can also use a celebrity in your testimonials.  Famous athletes are usually popular.

It may be tempting to just take your personal consumer grade camcorder and record some testimonials.  Please consider hiring a professional to do this.  A professional can make sure the lighting is right and the subject isn’t back lit.  A professional can make sure the sound is at the right levels.  A professionally edited testimonial will make it look like you care about your image and reputation. 

If you have any questions about video testimonials and how they can help your website and your business, please feel free to contact me.  Who knows, maybe you’ll be in a testimonial for my company!

And there you go.

Videos for Your Website

April 23, 2013

website videoHi All:

I don’t know how many of you have video on your website.  As a videographer, you know I have several.  I need to show off my video skills which is why I have it, but what about you? 

The main reason to have video on your website is that video braings in more traffic.  People are watching more videos online now than ever before.  The web search engines are seeking out websites with video.  That’s why you should have video on your site.

There are a couple of different ways to do a video for your website.  You can use a cheap camera or cell phone and make a quick video.  The audio may sound bad and the picture quality might not be very good.  If that’s the kind of impression you want to make on first time customers to your web page, good luck.

A professional video doesn’t have to cost you an arm or leg.  What you get for your money is a nice presentation that people will enjoy watching.  And the whole process is simple for you.

I can come to your office or place of business and tape for a couple of hours.  I can write a script around what I have taped and use a professional voice person to narrate the video.  Here is an example of that:

Benny’s Cafe

In this next video, I videotaped the owner of the business and then added video I taped that day at his gym.  I did not have to write a script, but just used the owners own words.

Jeremy at Express Fitness

In this next video, the owner of the business appears on screen.  She is reading from a teleprompter.  I use a laptop computer for this.  Then I added the video I taped at the office.

Healing Hands Massage Therapy

You can chose to do whatever you feels most comfortable.  You can speak fro your heart, read something you wrote, or not even appear on screen at all and have a professional read the copy. 

It’s easier to do than you think and it’s cheaper to do than you fear.  Meet with me to see how video can work for you on your wesbite.

Also, be aware that these are low resolution videos for youtube viewing.  The finished product is delivered to you as a digital file your web person can put on your site. 

And there you go.

The importance of Hiring a Pro

April 20, 2013

wedding4Hi All:

It’s been a busy week for me.  Last Friday I videotaped an evening wedding.  It was in a church with a small reception in the church basement.  I was hired just to get some of the prep before the ceremony and then the cermony itself.  I did get a little bit of the receiving line, a sweep of the reception room, and the cutting of the cake.  Or in this case, the cutting of the cupcake. 

I rarely do evening weddings.  Most weddings are held on Saturdays around 1pm or 3pm.  It’s still light and the churches are well lit.  This was after dark and the bride wanted to walk up the aisle which was lit by candle light.  It was beautiful, but video cameras need light.  I asked if I could have the lights on th alter area which the bride said was okay.  I used the spill from that to provide the light for the incoming processional.  It worked like a charm.  I was very happy with how it looked.  The bride was happy that she still got her dark aisle and candle light.

When you hire a professional videographer to tape your wedding, you get the experience that knows how to use light spills.  Uncle Joe with a hand held video camera isn’t going to do that.  Also, I used 4 cameras for this wedding.  I had one camera on the alter to get the candle lighting.  I had one camera in the back for cover shots.  I had one camera at the side to cover the singer.  And I had one roving camera for close ups.  Uncle Joe would not have been able to get everything.  I did. 

I wish more brides would realize the importance of taping their weddings.  The photos are nice but video captures the day in a way that photos can’t.   I hear all the time from brides who, after the fact, wished they had hired a videographer for the day.  One made a testimonial for me telling brides of her regret.  Recently, a second woman offered to make a “regret” testimonial.  Hindsight is 20/20 but you can’t redo the wedding to make the video.

And there you go.

Here Comes the Bride!

April 11, 2013

nawp logoHi All:

Last night I went to a meeting of the National Association of Wedding Professionals.  They brought in Rick Brewer as a featured speaker.  Following Rick was a guy from SCORE, a group of retired executive who offer free bsusiness advice.  Rick was a great speaker and offered a lot of information in a small amount of time.  The main point of Rick’s presentation is that we, as wedding vendors, need to connect with our brides.  If the connection is notthere, then it is best not to take the job.  We talked about making that connection through asking the right questions.  We also talked about face-to-face meetings as opposed to phone or e-mail communication.  Surprisingly, one of the vendors at the meeting said she hates to talk on the phone.  All of her communication with her brides was through facebook and email.  That is so not me.  I love meeting with brides and grooms and parents in person.  I enjoy hearing how they met, where they’re going to honeymoon, and their plans for after the wedding. 

Weddings are fun to videotape.  The bride is usually a bit nervous but looks stunning.   Everyone is happy.  People are all dressed up and looking fine.  The food is tasty, the music has people all over the dance floor.   A lot of work goes into pulling off a flawless event.  My only wish is that brides come to appreciate how important it is to have this day on video.  Also yesterday, a woman from my networking group told me that she wishes I would have taped her wedding that occured two years ago.  I had offered but she was happy with just having a photographer.   Now she’s mad at herself for not having a video.  Photos are great but video captures the sights and the sounds of the day.  We hear the groom choke on his words.  We see Uncle Joe cutting it up on the dance floor.  Grandpa appears on camera to wish the couple a wonderul life just a few short months before his ends.   That’s why video is so important. 

 So if you know anyone getting married, make sure to tell them to hire a professional videographer.  They can do without the chair covers or the extra veggie trays.  You can send them to me or send them to any other videographer you know.  It’s imprtant that hte day gets recorded, who does it, not so much. 

And there you go.