Posts Tagged ‘lighting’

The Power of Testimonials

May 2, 2013

testimonial_iconHi All:

More than half of online video viewers (57%) share links to the video they find with others, and three in four (75%) say they receive links to watch video that others have sent to them.

– Pew Internet Research, 2007

If you want a video on your website but you’re unsure of what to start with, may I make a suggestion.  Use client testimonials.  Nothing tells a visitor to your website more about you and your company than a good testimonial.  The viewer can see and hear for themselves what your clients say about you.  There are a couple of ways to do testimonials. 

The first one here is a simple testimonial where the client does a short, direct talk directly into the camera. 

This second testimonial includes video of the client at the place of business, using the service.

You can also use a celebrity in your testimonials.  Famous athletes are usually popular.

It may be tempting to just take your personal consumer grade camcorder and record some testimonials.  Please consider hiring a professional to do this.  A professional can make sure the lighting is right and the subject isn’t back lit.  A professional can make sure the sound is at the right levels.  A professionally edited testimonial will make it look like you care about your image and reputation. 

If you have any questions about video testimonials and how they can help your website and your business, please feel free to contact me.  Who knows, maybe you’ll be in a testimonial for my company!

And there you go.

The importance of Hiring a Pro

April 20, 2013

wedding4Hi All:

It’s been a busy week for me.  Last Friday I videotaped an evening wedding.  It was in a church with a small reception in the church basement.  I was hired just to get some of the prep before the ceremony and then the cermony itself.  I did get a little bit of the receiving line, a sweep of the reception room, and the cutting of the cake.  Or in this case, the cutting of the cupcake. 

I rarely do evening weddings.  Most weddings are held on Saturdays around 1pm or 3pm.  It’s still light and the churches are well lit.  This was after dark and the bride wanted to walk up the aisle which was lit by candle light.  It was beautiful, but video cameras need light.  I asked if I could have the lights on th alter area which the bride said was okay.  I used the spill from that to provide the light for the incoming processional.  It worked like a charm.  I was very happy with how it looked.  The bride was happy that she still got her dark aisle and candle light.

When you hire a professional videographer to tape your wedding, you get the experience that knows how to use light spills.  Uncle Joe with a hand held video camera isn’t going to do that.  Also, I used 4 cameras for this wedding.  I had one camera on the alter to get the candle lighting.  I had one camera in the back for cover shots.  I had one camera at the side to cover the singer.  And I had one roving camera for close ups.  Uncle Joe would not have been able to get everything.  I did. 

I wish more brides would realize the importance of taping their weddings.  The photos are nice but video captures the day in a way that photos can’t.   I hear all the time from brides who, after the fact, wished they had hired a videographer for the day.  One made a testimonial for me telling brides of her regret.  Recently, a second woman offered to make a “regret” testimonial.  Hindsight is 20/20 but you can’t redo the wedding to make the video.

And there you go.