Posts Tagged ‘costs’

Using Free Advertising—Magazines

May 13, 2013

magazines1

Today I got a message from a friend complaining about a free magazine she received in the mail.  It wasn’t something she ordered and she wasn’t interested in the topic it covered.  I told her that I loveg getting  free magazines.    And I try to get as many as possible.

I use these free magazines as advertising.  I replace or cover the shipping label with a new one.  It reads:

This magazine courtesy of

Cindy V Video, LLC

Event taping, Videos for Websites

Tape to DVD Transfers

www.cindyvvideo.com

I then take the magazines and lovingly distribute them around the city.  I live near a hospital, so the lobby and some of the waiting rooms get my magazines.  So do several hair salons in my neighborhood.  I take some to the technical college and leave them in the magazine bin in the cafeteria.  I leave some at coffee houses where I meet with clients.

In one of my business networking groups, a member collects magazines for people in the military.  She sends the magazines to Iraq and Afghanistan.  So every two weeks when we meet, I load her up with copies of Sports Illustrated, Golf World, Bloomberg Business, Field and Stream and Baseball World.

This is a free and easy way to get my business name out there.  And I get to read some interesting things I might have missed altogether!

And there you go.

The Power of Testimonials

May 2, 2013

testimonial_iconHi All:

More than half of online video viewers (57%) share links to the video they find with others, and three in four (75%) say they receive links to watch video that others have sent to them.

– Pew Internet Research, 2007

If you want a video on your website but you’re unsure of what to start with, may I make a suggestion.  Use client testimonials.  Nothing tells a visitor to your website more about you and your company than a good testimonial.  The viewer can see and hear for themselves what your clients say about you.  There are a couple of ways to do testimonials. 

The first one here is a simple testimonial where the client does a short, direct talk directly into the camera. 

This second testimonial includes video of the client at the place of business, using the service.

You can also use a celebrity in your testimonials.  Famous athletes are usually popular.

It may be tempting to just take your personal consumer grade camcorder and record some testimonials.  Please consider hiring a professional to do this.  A professional can make sure the lighting is right and the subject isn’t back lit.  A professional can make sure the sound is at the right levels.  A professionally edited testimonial will make it look like you care about your image and reputation. 

If you have any questions about video testimonials and how they can help your website and your business, please feel free to contact me.  Who knows, maybe you’ll be in a testimonial for my company!

And there you go.

Videos for Your Website

April 23, 2013

website videoHi All:

I don’t know how many of you have video on your website.  As a videographer, you know I have several.  I need to show off my video skills which is why I have it, but what about you? 

The main reason to have video on your website is that video braings in more traffic.  People are watching more videos online now than ever before.  The web search engines are seeking out websites with video.  That’s why you should have video on your site.

There are a couple of different ways to do a video for your website.  You can use a cheap camera or cell phone and make a quick video.  The audio may sound bad and the picture quality might not be very good.  If that’s the kind of impression you want to make on first time customers to your web page, good luck.

A professional video doesn’t have to cost you an arm or leg.  What you get for your money is a nice presentation that people will enjoy watching.  And the whole process is simple for you.

I can come to your office or place of business and tape for a couple of hours.  I can write a script around what I have taped and use a professional voice person to narrate the video.  Here is an example of that:

Benny’s Cafe

In this next video, I videotaped the owner of the business and then added video I taped that day at his gym.  I did not have to write a script, but just used the owners own words.

Jeremy at Express Fitness

In this next video, the owner of the business appears on screen.  She is reading from a teleprompter.  I use a laptop computer for this.  Then I added the video I taped at the office.

Healing Hands Massage Therapy

You can chose to do whatever you feels most comfortable.  You can speak fro your heart, read something you wrote, or not even appear on screen at all and have a professional read the copy. 

It’s easier to do than you think and it’s cheaper to do than you fear.  Meet with me to see how video can work for you on your wesbite.

Also, be aware that these are low resolution videos for youtube viewing.  The finished product is delivered to you as a digital file your web person can put on your site. 

And there you go.