Posts Tagged ‘clients’

When Problems Arise

May 30, 2013

help_icon

Hi All:

Problems will arise. They always do. But are you prepared for them and able to make them work for you? This morning I received a phone call from an older woman. I had taken an old VHS of family softball games and put them onto a DVD for her son. She could watch the DVD just fine on her computer, but she wanted to watch the DVD on her huge large screen TV with a bunch of people.

I’m sitting at my desk in my home office. I have no idea what brand of DVD player she has, only that it is Blu-ray. As we know, Blu-ray players should be able to play a regular DVD.
The first thing I did was ask the woman to turn on the TV and DVD player. I had her read to me what came up on the TV screen. Nothing but a blue screen. Then I had her read to me, the buttons on her Blu-ray remote. It was then that I could tell her which buttons she needed to push to see the video.

We had success!

I can’t tell you how many times over the years I’ve had friends call me to help set up their VHS machine to the TV. “For crying out loud, Cindy, I’m a Ph.D. and I can’t hook up a silly tape machine to my TV!” Or “Help! The video is gone. It was here last night when I watched my soaps, but now all I get is white static!” And my favorite from my own Mom, “Do you mean I can fast forward through the commercials?”

I think problem-solving person-to-person is the best reason to hire a local professional to do your video up dubs or other video services. I really don’t think the kid at Walgreens would have been able to help my client’s mom this morning. Sure, perhaps it was a better deal, money-wise, and saved a few bucks. But, for me, client service is more than just the job at hand. It’s also being a source to fix a problem.

As my client’s mom was talking, she told me she bought a video on EBay and it won’t play in her Blu-ray player. The video is from England. I have an international video converting deck. So now Mom is my new client as I look to see if her video was recorded in PAL, the standard used in the U.K.

In this way, being a source to fix one small problem led to the solving of a second problem and gaining new business.

I posted this story this morning on my Facebook page. Immediately, I received a private message from a friend who is having problems downloading video from Facebook. I sent her a link to some freeware that might solve her problem. If it doesn’t, we’ll keep trying.

And there you go!

The Power of Testimonials

May 2, 2013

testimonial_iconHi All:

More than half of online video viewers (57%) share links to the video they find with others, and three in four (75%) say they receive links to watch video that others have sent to them.

– Pew Internet Research, 2007

If you want a video on your website but you’re unsure of what to start with, may I make a suggestion.  Use client testimonials.  Nothing tells a visitor to your website more about you and your company than a good testimonial.  The viewer can see and hear for themselves what your clients say about you.  There are a couple of ways to do testimonials. 

The first one here is a simple testimonial where the client does a short, direct talk directly into the camera. 

This second testimonial includes video of the client at the place of business, using the service.

You can also use a celebrity in your testimonials.  Famous athletes are usually popular.

It may be tempting to just take your personal consumer grade camcorder and record some testimonials.  Please consider hiring a professional to do this.  A professional can make sure the lighting is right and the subject isn’t back lit.  A professional can make sure the sound is at the right levels.  A professionally edited testimonial will make it look like you care about your image and reputation. 

If you have any questions about video testimonials and how they can help your website and your business, please feel free to contact me.  Who knows, maybe you’ll be in a testimonial for my company!

And there you go.